Ghost: Turn your audience into a business

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Ghost is a powerful app for new-media creators to publish, share, and grow a business around their content. It comes with modern tools to build a website, publish content, send newsletters & offer paid subscriptions to members.
Don’t settle for another basic profile that looks just like everyone else. Make it yours.
Launch your website with a selection of beautiful free themes and tweak the design settings to perfectly match your brand and style.
Go even further with hundreds of custom themes in our marketplace, or build your own completely custom design from scratch.
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Publish by web & email newsletter.
An editor built from the ground-up for professionals. Calm by design, with advanced workflows by default. No more suffering through clumsy toolbars or drag & oops. Immerse yourself in the story with an interface that's invisible until you need it, and powerful when you do.
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Rich media & dynamic cards.

Modern publishing requires more than just words. Expand your story with image galleries, gifs, video, audio, products, info boxes, accordion toggles, downloadable files, bookmarks, and so much more.

Newsletters built-in.

Deliver posts by email newsletter to your audience, so they’ll be in the loop whenever something new goes live. Segment your audience and send multiple different newsletters based on preference.
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Transform those clicks into contacts.
Until now, building an indie publication with memberships and subscriptions has been difficult and complicated.
Ghost makes it easy, with native signup forms that turn anonymous views into logged-in members.
Allow people to sign up for free, or purchase a paid subscription to support your work across monthly and yearly premium tiers.
Hello, new friends.
Manage your memberships.
See who's signing up, who's paying, and what they're reading, so you can get a better understanding of your core audience.
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Native analytics.

Understand what's working. Detailed engagement analytics for your audience so you can understand what content is getting the most attention, and who your biggest fans are.

Offers & promotions.

Entice new subscribers with offers and promotions to grow your business. Run a 30% discount for your first 100 subscribers, an 80%-off Black Friday sale, or a special promotion for a live event.
Will it work with my other tools?
Referral programs, push notifications, social sharing, payment gateways, A/B testing, desktop editors, mobile apps, comments, notifications. Yes.
With 3 million subscribers on YouTube, Ali Abdaal is one of the biggest productivity creators in the world using Ghost.
Former Bernie Sanders campaign advisor and Oscar nominated writer of Don’t Look Up, David Sirota runs The Lever using Ghost.
Buffer run one of the most popular business blogs in the world on Ghost to help people get the most out of social media.

Resources & guides.

A library of resources to help you share content, grow your audience, get the most out of Ghost, and build an independent subscription business.

Concierge migration.

Let us migrate your content to Ghost from Substack, Medium, WordPress, and most other platforms — for free.
Find certified professional freelancers and agencies to help you build your perfect publication.

Developer documentation.

Ghost is completely Open Source, MIT licensed, and can be run with a native Handlebars theme layer, or headless using the JSON API.

Built to last

A product you can depend on. Ghost is open source, independent, and funded 100% by its users.
No investors. No bullshit.
Last week, 6,734 brand new publications got started with Ghost.
Today, it's your turn.